Africa's huge plastics market has contributed to the development of the plastics machinery industry. The plastic machinery industry covers a wide range of applications, including packaging, agriculture, construction, and automotive. The African plastics industry started late, and the incremental demand for plastic machinery is relatively larger than that of other developed markets. In fact, in the long run, Africa is gestating a larger plastic machinery market. Africa is gradually becoming an emerging potential market for plastic machinery, and it will also become the focus of competition among various plastic machinery production countries. “Some companies are committed to setting up plastics processing plants in African countries to reduce Africa’s dependence on imported plastics and raw materials,” Thomson said. According to him, companies from all over the world have shown strong interest in the international plastics industry exhibition to be held next year, especially in India, Australia and Indonesia.

For the competition in the African plastics machinery market, India has shown great enthusiasm and full confidence. India's plastic machinery and molds are competitive around the world because they are cheap, and some mechanical qualities can even be compared to European and American brands. At present, India has stopped in the African market and has a strong position in Nigeria, Kenya, Ghana and South Africa.

For the African market, the Indian press division and press makers are confident that the number of presses exported to Africa next year is expected to grow by 20%. “Africa is undergoing large-scale industrial development and there are unlimited business opportunities. We are now based in seven African countries and plan to extend our footsteps in Africa,” said Ranjan Kalyanpur, executive director of the Indian Plastics Export Promotion Council.

As early as 2010, the Indian government developed a plastics and other chemical industry promotion strategy for the African and Latin American press market, which provided government-level support for the Indian press industry in Africa. According to Indian Foreign Trade Policy officials, these industrial sectors will be supported by the “Marketing Support Program” and the “Market Access Startup Project” under the Ministry of Commerce of India. The company's investment in export promotion, including participation in trade shows and logistics fees, will be supported by the “Marketing Support Program”. The investment in market development, such as the opening of the exhibition hall, the promotion of trade exhibitions, and the display of international shopping malls, will be supported by the “Market Access Startup Project”.

The huge potential of the African press market and the promotion of the Indian government's export policy have prompted Indian companies to aggressively enter the African market. Today, Indian machinery producers are increasingly exporting to Africa, and Indian resin and processing companies are beginning to invest in Africa. At the recent Indian Plastics Show, Indian companies generally reported that their business in Africa is growing. For example, CosmoFilms, India's leading film extrusion producer, said it is building a biaxially oriented polypropylene film production facility in Africa.

At present, French rubber and plastic machinery manufacturers have gradually opened up the African press market. The annual sales volume of French rubber and plastic machinery is about 1.9 billion US dollars, ranking fourth in the world after Japan, the United States and Germany. France has ruled African countries in Northwest Africa and West Africa in the past. So far, it still has considerable influence in the local area and is relatively easy to enter the market. Italian presses have been sold to Morocco, Egypt, Tunisia and other countries. Compared with other countries, the total value of presses sold to South Africa is the highest.